Recently tourist operators have seemed to visit India to visit Srinagar. This visit was for the reason to promote the campaign Paradise on Earth. Also adding to it there was a spot assessment taken place of Jammu and Kashmir. There were thirty delegates who were invited and more number of them attended it. The delegates were form China, Thailand, South Africa, Malaysia, Indonesia, Spain, Belgium and U.K. All of them had a tour in the valley and agreed to the point that Kashmir is one of the best destinations in the world. The purpose of this visit was mainly to promote that Kashmir has been improved a lot and will be a feast to the visitors. This promo will help the tourism level happening in Kashmir. All are aware with the fact that Kashmir is fully rich with beautiful places to see in but have a fear of the terrorist attacks happening over there. The tourist operators of India have given in a positive reply for the visit which has been taken recently. This will account to more of earning of Kashmir. The earning’s from the tourism is reportedly accounting upto 60% of the bank’s treasury. This place was one of the top tourist destinations among the honeymooners, skiers and anglers. But this is not the situation right now due to various reasons. The number is reduced but this may turn and more visitors may come in the future times.